Book Description

Reinventing Capitalism and Companies for a Radically New World

Today’s era of economic crisis has sent a powerful message: The age of “mercenary” capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. In Capitalism at the Crossroads, Stuart L. Hart presents new strategies for identifying sustainable products, technologies, and business models that will drive urgently needed growth and help solve social and environmental problems at the same time.

Drawing on his experience consulting with top companies and NGOs worldwide, Hart shows how to craft your optimal sustainability strategy and overcome the limitations of traditional “greening” approaches. In this edition, he presents new and updated case studies from the United States and around the world, demonstrating what’s working and what isn’t. He also guides business leaders in building an organizational “infrastructure for sustainability”–one that can survive budgeting and boardrooms, recharging innovation and growth throughout your enterprise.

Mapping the terrain: where we stand and where to go from here
The new business case for pursuing sustainable capitalism

Beyond “greening”
Implementing sustainability strategies that go far beyond environmental sensitivity

Becoming indigenous: how to build a truly sustainable global enterprise
How to fully embed your enterprise in the local context–and why you should

Robust organizational blueprints for sustaining sustainability
Making long-term sustainability work in a short-term world

From the Back Cover
The multiple economic crises of the past two years demonstrate more clearly than ever that the age of “mercenary” capitalism is over: we must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few have tangible plans for making it happen. Stuart L. Hart, one of the world’s leading experts on sustainable capitalism, presents clear roadmaps and strategies for identifying sustainable products and technologies that can drive new growth while also helping to solve today’s key social and environmental problems. This edition contains

Drawing on his experience consulting with leading companies and NGOs worldwide, Hart shows how to overcome the pitfalls of traditional ‘greening’ and ‘sustainability’ strategies, and recharge innovation, growth, and profitability in your enterprise.

About the Author
Stuart L. Hart is one of the world’s top authorities on the implications of sustainable development and environment for business strategy. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as Distinguished Fellow at the William Davidson Institute (University of Michigan) and President of Enterprise for a Sustainable World. Previously, he taught strategic management and founded both the Center for Sustainable Enterprise (CSE) at the University of North Carolina’s Kenan-Flagler Business School and the Corporate Environmental Management Program (now the Erb Institute Dual Master’s Program) at the University of Michigan.

Hart’s consulting clients range from DuPont and SC Johnson to Unilever and General Electric. He is an internationally recognized speaker and has delivered hundreds of keynote addresses on the topic of sustainable business around the world.

He wrote the seminal article “Beyond Greening: Strategies for a Sustainable World,” which won the McKinsey Award for Best Article in Harvard Business Review in 1997 and helped launch the movement for corporate sustainability. With C.K. Prahalad, he also wrote the groundbreaking 2002 article, “The Fortune at the Bottom of the Pyramid,” which provided the first articulation of how business could profitably serve the needs of the four billion poor in the developing world. He invites readers to email him at slh55@cornell.edu and to visit his website at www.stuartlhart.com.

Book Details

• Paperback: 352 pages
• Publisher: Wharton School Publishing; 3 edition (June, 2010)
• Language: English
• ISBN-10: 0137042329
• ISBN-13: 978-0137042326

E-Book

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[UN] Wharton.School.Capitalism.at.the.Crossroads.3rd.Edition.Jun.2010.rar

Paper Book

[Amazon] Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, 3rd Edition